Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

"Innovation in format, functionality, design and customization have made beverage packaging a key feature of new product launches in the category. Packaging innovation can be an especially effective way to engage with key consumers groups such as those aged 18-34 and parents. Challenges lie in creating distinctive packaging in this crowded industry and meeting consumer expectations for informative labeling without overwhelming them."
- Mimi Bonnett, Director - Food and Drink, Foodservice

This Report looks at the following areas:

  • New packaging a growing share of product launches
  • Claim game is getting intense
  • Consumers have high expectations for beverage labeling

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • New packaging a growing share of product launches
            • Figure 1: Non-alcoholic beverage launches, by launch type, 2013-18*
          • Claim game is getting intense
            • Figure 2: Non-alcoholic beverage launches, by type of claim, 2013-18*
          • Consumers have high expectations for beverage labeling
            • Figure 3: Label communication, for those 18-34 and parents, April 2018
          • The opportunities
            • Packaging can influence many of the top factors driving purchase
              • Figure 4: Important factors for beverage choice, April 2018
            • Packaging innovation in format and design can motivate higher spending
              • Figure 5: Impact of packaging format/design, for 18-34-year-olds and parents, April 2018
            • Interest is high in unique packaging, diverse formats, waste reduction
              • Figure 6: Attitudes towards beverage packaging, for 18-34-year-olds and parents, April 2018
            • What it means
            • The Market – What You Need to Know

              • Product launch growth in chilled, RTD
                • Claims show shift to BFY options
                  • Traditional supermarkets top channel
                    • Taste, cost and health are key factors driving purchase
                    • Market Factors

                      • Labeling legislation change is opportunity for rethinking packaging
                        • Juice introductions come on strong
                          • Figure 7: Share of non-alcoholic beverage launches, by category, 2013-18*
                        • Chilled storage launches grow, show trend towards fresh BFY drinks
                          • Figure 8: Non-alcoholic beverage launches, by storage type, 2013-18*
                        • Natural, ethical, eco-friendly and “free-from” claims on the rise
                          • Figure 9: Non-alcoholic beverage launches, by claim, 2013-18*
                        • Traditional supermarkets and mass merchandisers are leading channels
                          • Figure 10: Shopping channel – Beverage purchase, April 2018
                        • Majority of drink purchases on non-refrigerated aisles
                          • Figure 11: Store sections shopped – Drink purchase, April 2018
                        • Taste, cost and health are top three factors driving purchase
                          • Figure 12: Important factors in beverage purchase, April 2018
                      • Key Players – What You Need to Know

                        • New packaging integral to growing share of product launches
                          • Limited editions, special promotions, and recipes featured on packaging
                            • Growth in private label packaging, across range of categories
                              • Cans – especially slimline – used for growing share of new products
                                • Glass bottles popular in BFY and premium packaging
                                  • Customization and artistic promotion
                                    • Inspiration from alcoholic beverages
                                    • What’s Working?

                                      • New packaging is integral feature to growing share of product launches
                                        • Figure 13: Non-alcoholic beverage launches, by launch type, 2013-18*
                                      • Streamlined looks
                                        • Designs with tighter focus on a key feature
                                          • Repackaging brings familiar brands and beverages to new sizes and formats
                                            • Co-branding and promotional activity
                                              • Figure 14: Do More with 7UP – Taco Tuesday, 2018
                                            • Private label offerings offer premium packaging and quality products
                                              • Figure 15: Non-alcoholic beverage launches, for branded and private label 2013-18*
                                            • Cans grow in popularity for new product launches
                                              • Figure 16: Non-alcoholic beverage launches, by packaging type, 2013-18*
                                            • Slimline cans stand out as fast-growing format
                                              • Figure 17: Non-alcoholic beverage launches, by slimline can, 2013-18*
                                            • Retro bottles, labels in premium and health-focused lines
                                              • Eco-friendly and ethical brand positioning
                                              • What’s Struggling?

                                                • Challenges to PET bottles, with declining usage in new product launches
                                                  • Figure 18: Non-alcoholic beverage launches, by packaging material, 2013-18*
                                                • Cartons/pouches used in fewer new launches, but have growth potential
                                                • What’s Next?

                                                  • More opportunities for personalization, artistry and social advocacy
                                                    • Coke’s personalized bottles embody customization trend warranting development
                                                      • Packaging to share and promote arts
                                                        • Sprite’s Cold Lyric series affirms brand association with hip-hop culture
                                                          • Alcoholic beverage category points the way with packaging innovations
                                                            • Inspiring, unique design innovation seen in wine and beer labels
                                                              • Secondary packaging can be used as drink coolers
                                                                • Thermochromic ink has potential for practical, playful packaging
                                                                  • Innovative eye-catching bottle shapes seen in global marketplace
                                                                    • Reclosable aluminium bottles may expand use of metal further
                                                                    • The Consumer – What You Need to Know

                                                                      • Demographic factors shape where consumers buy their drinks
                                                                        • Younger consumers drink “on the go,” care more about packaging
                                                                          • Majority prioritize expiration date, ingredients and calories
                                                                            • See-through packs associated with quality, health and trust
                                                                              • Packaging can propel purchase, but failure drives avoidance
                                                                                • About a third are interested in unique packaging, waste reduction
                                                                                • Where Consumers Purchase Drinks

                                                                                  • Younger shoppers favor mass merchandisers, convenience stores
                                                                                      • Figure 19: Retail channel used – Drink purchase, by age, April 2018
                                                                                    • Older shoppers buy from shelf, younger ones from refrigerated cases
                                                                                        • Figure 20: Store sections shopped – Drink purchase, by age, April 2018
                                                                                      • Supermarkets and club stores favored by more-affluent shoppers
                                                                                        • Figure 21: Retail channel used – Drink purchase, by household income, April 2018
                                                                                      • Least affluent often buy on the go via refrigerated cases at checkout
                                                                                        • Figure 22: Store sections shopped – Drink purchase, by household income, April 2018
                                                                                      • Parents shop widely at mass merchandisers and online retailers
                                                                                          • Figure 23: Retail channel used – Drink purchase, by parental status, April 2018
                                                                                        • Parents shop for drinks throughout the store
                                                                                          • Figure 24: Store sections shopped – Drink purchase, by parental status, April 2018
                                                                                        • Those prioritizing BFY qualities over-index for natural grocery stores
                                                                                            • Figure 25: Retail channel used – Drink purchase, for those who prioritize BFY drink factors, April 2018
                                                                                          • Shoppers of BFY drinks find them in store perimeter, refrigerated cases
                                                                                            • Figure 26: Store sections shopped – Drink purchase, for those who prioritize BFY drink factors, April 2018
                                                                                        • Important Factors to Beverage Purchase

                                                                                          • Younger consumers drink “on the go,” care more about packaging
                                                                                            • Figure 27: Important factors in beverage purchase, by age, April 2018
                                                                                          • Women more likely than men to seek healthy and all natural beverages
                                                                                            • Figure 28: Important factors in beverage purchase, by gender, April 2018
                                                                                          • Income shapes importance given to cost, health and brand
                                                                                            • Figure 29: Important factors in beverage purchase, by age, April 2018
                                                                                          • Being able to drink “on the go” is key for parents
                                                                                            • Figure 30: Important factors in beverage purchase, by age, April 2018
                                                                                          • Asians interested in fresh, healthy ingredients
                                                                                            • Figure 31: Important factors in beverage purchase, by race, April 2018
                                                                                          • Weight given to cost, convenience and packaging vary with retailer choice
                                                                                            • Figure 32: Important factors in beverage purchase, by retailer, April 2018
                                                                                          • Natural grocery store shoppers value factors beyond taste and cost
                                                                                            • Figure 33: Important factors in beverage purchase, for natural grocery store shoppers, April 2018
                                                                                        • Label Communication

                                                                                          • Expiration date, ingredients and calories are top of mind
                                                                                            • Figure 34: Label communication, April 2018
                                                                                          • Women more attentive to a range of factors, especially health related
                                                                                            • Figure 35: Label communication, by gender, April 2018
                                                                                          • Calories and sugar of greater concern as users age
                                                                                            • Figure 36: Label communication, by age, April 2018
                                                                                          • Parents are attentive to functional benefits and vitamins
                                                                                            • Figure 37: Label communication, by parental status, April 2018
                                                                                          • Expiration date is especially important among those who buy large formats
                                                                                            • Figure 38: Label communication on expiration date, by factors prioritized in beverage choice, April 2018
                                                                                          • Organic and eco-friendly shoppers expect more from labels
                                                                                            • Figure 39: Label communication, for organic shoppers and environmentally responsible shoppers, April 2018
                                                                                          • Shoppers motivated by packaging value brand story, claims and benefits
                                                                                            • Figure 40: Label communication, for those who place primacy on packaging, April 2018
                                                                                        • Ingredient Depictions On-pack

                                                                                          • Correspondence analysis
                                                                                            • See-through packs associated with quality and trust
                                                                                              • Figure 41: Correspondence analysis – Perception of drink label attributes, April 2018
                                                                                              • Figure 42: Perceptions of drink label attributes, April 2018
                                                                                            • Younger consumers and parents find range of packaging more appealing
                                                                                              • Figure 43: Perception of drink label attributes – Without image of ingredients, by age, April 2018
                                                                                              • Figure 44: Perception of drink label attributes – Without image of ingredients, by parental status, April 2018
                                                                                            • Consumers under 44 seek visual cues
                                                                                              • Figure 45: Perception of drink label attributes – For different types of packaging, for 18-44-year-olds, April 2018
                                                                                            • See-through bottles and photos engage parents, non-parents alike
                                                                                              • Figure 46: Perception of drink label attributes – Photo of ingredients, by age, April 2018
                                                                                          • Impact of Packaging Format/Design

                                                                                            • Packaging can propel purchase, but packaging failure drives avoidance
                                                                                              • Figure 47: Impact of packaging format/design, April 2018
                                                                                            • Packaging more likely to shape purchase among those 18-34
                                                                                              • Figure 48: Impact of packaging format/design, by Age, April 2018
                                                                                            • Packaging can have significant influence on parent purchases
                                                                                              • Figure 49: Impact of packaging format/design, by parental status, April 2018
                                                                                          • Attitudes and Behaviors towards Packaging

                                                                                            • About a third are interested in unique packaging, waste reduction
                                                                                              • Figure 50: Attitudes towards beverage packaging, April 2018
                                                                                            • Younger consumers more engaged by unique packaging, different sizes
                                                                                              • Figure 51: Attitudes towards beverage packaging, by age, April 2018
                                                                                            • Less-affluent consumers seek unique packaging, smaller formats
                                                                                              • Figure 52: Attitudes towards beverage packaging, by household income, April 2018
                                                                                            • Parents buy larger formats and are motived by unique packaging
                                                                                              • Figure 53: Attitudes towards beverage packaging, by parental status, April 2018
                                                                                          • Appendix – Data Sources and Abbreviations

                                                                                            • Data sources
                                                                                              • Consumer survey data
                                                                                                • Direct marketing creative
                                                                                                  • Methodology – Correspondence analysis
                                                                                                    • Abbreviations and terms
                                                                                                      • Abbreviations
                                                                                                        • Terms

                                                                                                        About the report

                                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                        • The Consumer

                                                                                                          What They Want. Why They Want It.

                                                                                                        • The Competitors

                                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                                        • The Market

                                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                        • The Innovations

                                                                                                          New Ideas. New Products. New Potential.

                                                                                                        • The Opportunities

                                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                                        • The Trends

                                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                        Trusted by companies. Big and small.

                                                                                                        • bell
                                                                                                        • boots
                                                                                                        • google
                                                                                                        • samsung
                                                                                                        • allianz
                                                                                                        • kelloggs
                                                                                                        • walgreens
                                                                                                        • redbull
                                                                                                        • unilever
                                                                                                        • Harvard
                                                                                                        • pinterest
                                                                                                        • new-york-time