Beverage Packaging Trends - US - June 2019
Covered in this report
For the purposes of this report, Mintel will cover trends in beverage package labeling, material and design in the shelfstable and refrigerated non-alcoholic US beverage industry. The report includes insight into consumer priorities regarding package characteristics specific to beverage categories. In addition, attitudes and behaviors regarding packaging materials and recycling are discussed, particularly as they relate to themes applicable to the report.
While the report focuses on non-alcoholic beverages, some innovation examples feature alcoholic beverages.
"In an increasingly crowded drink market, innovations in packaging form, functionality and materials are important to convey product integrity – freshness, quality and sustainability. Yet, packaging falls very low on the list of importance when choosing food and drinks indicating that consumers don’t fully understand the role packaging plays. Furthermore, beverage consumers participate in only most basic of sustainability practices and think responsibility falls to brands to take the lead in practice. Key opportunities lie in wide-ranging innovations that can not only help consumers link packaging to product integrity but also nudge them into broader, personal engagement in sustainability."
- Mimi Bonnett, Director - Food and Drink, Foodservice
This Report looks at the following areas:
- How many beverages are too many?
- Packaging is an afterthought
- Eco-fears are stoked and consumers are passing the buck
- Keep it clean in and on pack
- Get innovative, but keep the environment in mind
- Give consumers a way to do the right thing
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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