Beverage Packaging Trends - US - June 2019
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
For the purposes of this report, Mintel will cover trends in beverage package labeling, material and design in the shelfstable and refrigerated non-alcoholic US beverage industry. The report includes insight into consumer priorities regarding package characteristics specific to beverage categories. In addition, attitudes and behaviors regarding packaging materials and recycling are discussed, particularly as they relate to themes applicable to the report.
While the report focuses on non-alcoholic beverages, some innovation examples feature alcoholic beverages.
"In an increasingly crowded drink market, innovations in packaging form, functionality and materials are important to convey product integrity – freshness, quality and sustainability. Yet, packaging falls very low on the list of importance when choosing food and drinks indicating that consumers don’t fully understand the role packaging plays. Furthermore, beverage consumers participate in only most basic of sustainability practices and think responsibility falls to brands to take the lead in practice. Key opportunities lie in wide-ranging innovations that can not only help consumers link packaging to product integrity but also nudge them into broader, personal engagement in sustainability."
- Mimi Bonnett, Director - Food and Drink, Foodservice
This Report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.