Biscoitos Doces e Salgados - Brasil - Outubro 2015
"A categoria de biscoitos tem uma alta penetração entre os consumidores brasileiros. De acordo com a pesquisa Mintel, 96% dos entrevistados afirmam consumir algum tipo de biscoito, doce ou salgado.
A categoria, no entanto, sofre a concorrência de outras categorias de snacks, como amendoim/nozes, pipocas, salgadinhos. As empresas devem investir em inovação, principalmente em relação à saude, a novos sabores e a fatores que ajudem a manter os biscoitos frescos após a a abertura das embalagens."
– Andre Euphrasio, Analista de Pesquisa
Este relatório responde às seguintes questões:
- Empresas precisam atrair mais consumidores maduros para categoria
- Variedades mais saudáveis podem contribuir para o aumento de consumo
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