Biscuits, Cookies and Crackers - China - March 2014
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
“The biscuit market has been growing steadily over the past few years and this trend is expected to continue. Consumption is going to increase supported by the development of modern distribution channels together with the continuous urbanisation movement. Even faster value growth is foreseen, taking into consideration Chinese consumers’ increased spending power and their continuous pursuit of higher-quality food.
Product innovation is key to business growth, since consumers are open towards different types of biscuits and are eager to try new products. Healthy and indulgent are the two key areas for product innovation as they are the main purchase drivers.”
– Laurel Gu, Senior Research Analyst
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What They Want. Why They Want It.
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Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.