Biscuits, Cookies and Crackers - China - March 2016
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“Their convenience and filling nature enable biscuits to be competitive within the breakfast occasion. Breakfast biscuits should focus on taste and nutritional richness. Consumers are drawn to breakfast biscuits with coatings/fillings and nuts/fruits bits. Snack-like biscuits could take bold steps in flavour, colour and shape innovation.”
Karen Liu, Senior Research Analyst
This report looks at the following areas:
This Report examines China’s retail market for biscuits. Market size comprises sales through all retail channels including direct to consumers. Mintel divides the biscuit market into two segments:
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