Biscuits, Cookies and Crackers - Europe - July 2011
- The Savoury Biscuits/Crackers and the Sweet Biscuits/Cookies sub-categories are defined as follows:
- Savoury Biscuits/Crackers: savoury products including savoury/unflavoured rice cakes (except snacking rice cakes), rusks, crispbread, soda crackers, cream crackers, and cheese crackers. The product can be baked or fried and are usually grain flour based. It excludes cracker/dip or cheese combos as these are categorised according to the dip.
- Sweet Biscuits/Cookies: sweet products including cookies, sweet rice cakes (except snacking rice cakes), digestive biscuits, butter cookies, chocolate covered biscuits/cookies, sandwich cookies or spread combinations. It excludes cracker/dip or cheese combos as these are categorised according to the dip.
- Specific GMN definitions are included below. Please note that for individual countries, the scope in terms of segmentation or distribution may differ depending on which source data are available.
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