Biscuits, Cookies and Crackers - UK - March 2013
“While users tend to turn to biscuits when they feel like a treat, half say it’s important to pay attention to the calorie content of biscuits while half would like to see more biscuits with added health benefits.”
– Kiti Soininen, Head of UK Food, Drink & Foodservice Research
Some questions answered in this report include:
- How can manufacturers polish the value positioning of chocolate biscuit bars to revive growth in the sector?
- What NPD areas offer potential in healthy biscuits?
- How can packaging add value in this price-sensitive market?
- Is there scope for flavour innovation to drive interest in savoury biscuits?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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