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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Global market performance 2015, Biscuits, Cookies and Crackers
        • Figure 2: Top 5 markets, Biscuits, cookies and crackers, volume retail sales, 2015*
        • Figure 3: Top trending claims, Biscuits, cookies and crackers, % of launches, global, 2012 – 2015
        • Figure 4: Top five flavours in Sweet Biscuits and Cookies, % of launches, by region, 2015
        • Figure 5: Top five flavours in Savoury biscuits, crackers and crispbread, % of launches, by region, 2015
    • The Big Stories

      • Oreo Thins, the Oreo for grown-ups
        • US breakfast biscuits venture into savoury territory
          • Figure 6: Breakfast biscuit launches, by sub-category, by region, 2012 – 2015
          • Figure 7: Snack attributes associated with the morning snacking occasion, US, January 2015
        • Major biscuit players are mobilising to take on the Middle East and Africa
            • Figure 8: Brazilian biscuit exports by region, % of volume exports, 2014
        • Notable Products of the Past Year

            • Notable products of 2015
            • Looking to the Future

              • Aesthetics add novelty and distinctiveness
                • Junk food tax stimulates low-sugar innovation in the Mexican cookie category
                  • Savoury biscuits take over the driver’s seat in the UK biscuits category
                    • Figure 9: Savoury biscuits retail market sales, volume, UK, 2011 - 2014
                    • Figure 10: Savoury biscuits brand retail market share by value, UK, 2013 – 2014
                    • Figure 11: Top 5 food brands, by association with “A brand that is innovative”, UK, January 2013-April 2015
                • The Analyst’s View

                  About the report

                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                  • The Consumer

                    What They Want. Why They Want It.

                  • The Competitors

                    Who’s Winning. How To Stay Ahead.

                  • The Market

                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                  • The Innovations

                    New Ideas. New Products. New Potential.

                  • The Opportunities

                    Where The White Space Is. How To Make It Yours.

                  • The Trends

                    What’s Shaping Demand – Today And Tomorrow.

                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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