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Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Global market performance 2016, biscuits, cookies and crackers
        • Figure 2: Top 5 markets, biscuits, cookies and crackers, volume retail sales, 2016*
        • Figure 3: Top trending claims, biscuits, cookies and crackers, % of launches, global, 2016
        • Figure 4: Top five flavours in sweet biscuits and cookies, % of launches, by region, 2016
        • Figure 5: Top five flavours in savoury biscuits and crackers, % of launches, by region, 2016
        • Figure 6: Top 10 flavours to watch - sweet biscuits and cookies
        • Figure 7: Top flavours to watch – savoury biscuits and crackers
    • The Big Stories

        • Belvita goes global tapping into universal urban demand for on-the-go breakfast
            • Figure 8: Breakfast biscuits, launches by region, rolling 12 months December 2012 to November 2016
          • Lack of trust in palm oil sustainability sees rise in palm oil-free biscuit claims
              • Figure 9: Launches of palm oil-free biscuits, top five countries, 2016
            • Free-from biscuits are no longer niche in Europe
                • Figure 10: Company retail market share by value, Biscuits, cookies and crackers, Spain, 2013 - 2015
            • Notable Products

                • Mintel 2017 Food and Drink trend ‘In Tradition we Trust’ and ‘Time is of the Essence’
                  • Mintel 2016 Food and Drink Trend ‘From the Inside Out’
                    • New healthy ingredients
                      • Established brands moving into new territory
                      • Looking to the Future

                          • Grains are side-lined as US crackers seek to offer more balanced nutrition
                              • Figure 11: Interest in cracker ingredients, US, November 2015
                              • Figure 12: Ingredient trends in savoury crackers, % of all savoury cracker* launches, US, 2012 – 2016
                            • McVitie’s looks to boldly go beyond the home
                                • Figure 13: Leading on-the-go snack food innovators, % of all food and drink launches, global, rolling 12 months, November 2012 - October 2016
                                • Figure 14: Where people snack, in a typical week, by age, December 2015, UK
                                • Figure 15: Purchasing of sweet biscuits in the last 3 months, by age, December 2015, UK
                              • Over-the-top indulgence and ‘mash-ups’ are opportunities for cookies
                                  • Figure 16: Attitudes towards cookies, by demographics, US, June 2015
                                  • Figure 17: Top five chocolate tablet flavours, % of all launches, global, rolling 12 months ending November 2016
                                  • Figure 18: Top five ice cream flavours, % of all launches, global, rolling 12 months ending November 2016
                              • The Analyst’s View

                                About the report

                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                • The Consumer

                                  What They Want. Why They Want It.

                                • The Competitors

                                  Who’s Winning. How To Stay Ahead.

                                • The Market

                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                • The Innovations

                                  New Ideas. New Products. New Potential.

                                • The Opportunities

                                  Where The White Space Is. How To Make It Yours.

                                • The Trends

                                  What’s Shaping Demand – Today And Tomorrow.

                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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