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Resilient to the pandemic, the category will show quick recovery. Better-for-you innovations will drive value growth; balancing health and indulgence is the key.

Rushikesh Aravkar, Food & Drink Analyst - India

What's included

What's included

Table of contents

Table of contents


    • Market context
    • What consumers want and why
    • [Graph] India: Consumption of indulgent biscuits, by frequency, Mar 2020
    • [Graph] India: Consumption of healthy biscuits, by frequency, Mar 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. The impact of covid-19 on biscuits and cookies

    • [Graph] India: consumer outlook on impact of COVID-19 outbreak on unemployment, by age, 11 - 13 May 2020 vs 22 - 29 May 2020
  3. key trends

    • Global trends and how they are playing out in India
    • Key drivers
    • [Graph] India: Measures taken in an attempt to live a healthy lifestyle, February 2019
    • [Graph] Select countries: Median population age by 2022
  4. consumer insights

    • Biscuit consumption overview
    • [Graph] India: Consumption of any biscuit, by age, region and city tier, March 2020
    • [Graph] India: Consumption of biscuits, by type, March 2020
    • [Graph] India: Repertoire of types of biscuits eaten, by age, March 2020
    • [Graph] India: Consumption of different biscuit types, by region, March 2020
    • [Graph] India: Frequency of consumption of biscuits, by type, March 2020
    • Who is the healthy biscuit consumer?
    • [Graph] India: Types of healthy biscuit users, by age, Mar 2020
    • [Graph] India: Agreement with select attitude statements, by user groups, March 2020
    • What consumers want
    • [Graph] India: Factors encouraging consumers to pay more, Mar 2020
    • [Graph] India: Premiumisation factor, wholegrain, by age, region and city tier, Mar 2020
    • [Graph] India: Select biscuit features that consumers find appealing, by gender and region, Mar 2020
    • Tackling indulgence
    • [Graph] India: Types of indulgent biscuits users, by age group, Mar 2020
    • [Graph] India: Gen Z (aged 18-24) consumption of different biscuit types, Mar 2020
    • [Graph] India: Premiumisation factors, by indulgent biscuit users, Mar 2020
    • [Graph] India: Attitudes towards biscuits, by indulgent biscuit user groups, Mar 2020
  5. market applications

    • Better-for-you choices
    • [Graph] India: % of consumers willing to pay more for biscuits made with wholegrains, by age, March 2020
    • [Graph] India: Share of launches in biscuit category featuring select claims, Apr 2017-Mar 2020
    • Higher indulgence is a niche opportunity
    • Offer biscuits for breakfast occasion
    • Explore ways to offer 'freshly baked' biscuits/cookies
    • Cater to emotional needs with indulgent biscuits
    • [Graph] Top 10 countries: Penetration of on-the-go claims in sweet biscuits/cookies launches, Apr 2017-Mar 2020
    • Global innovations
  6. Appendix

    About the report

    This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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