Black and Hispanic Moms - US - January 2014
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“While there are a lot of similarities between these moms, they are different in many ways. Their culture and heritage is an important part of who they are and they are looking to maintain it, especially younger moms (18-34 years old). It’s likely that they have a heightened sensitivity toward companies who are not trying to reach them, stereotypical messages, or communications not in Spanish.” – Tonya Roberts, Multicultural Analyst
This report looks at the following areas:
Black and Hispanic moms represent a tremendous opportunity for marketers since many of these women are not only the decision makers and shoppers, but also contribute to the family’s disposable income. Although there are some similarities between these two groups of moms, the report will take a deeper dive to uncover nuances and differences that exist beyond language. The specific topic areas will include parenting styles, core values, aspirations, family dynamics, lifestyle, and entertainment.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.