Black Baby Boomers - US - November 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Black Baby Boomers have long been ignored by marketing messages that are geared to the young in spite of the fact that they represent the largest African American generational segment and currently hold the greatest amount of wealth of all Black generations. They represent a growth market in many industries including financial services, healthcare, online marketers and others.
Black Boomers were born, and have grown up in, a more mainstream experience than any generation before them. At the same time, they continue to view the world and their experiences in it as Black people through the filter of their history.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.