Black Consumers and Alcoholic Beverages - US - December 2014
“Black consumers like alcoholic beverages that are indulgent in some way, whether it’s in the smooth taste, flavors, or in the packaging design. Blacks like to drink at home as much, if not more so than they do outside of the home. There are distinct subsegments, and marketers should keep this in mind when developing promotions.”
– Tonya Roberts, Multicultural Analyst
This report discusses the following key questions:
- What are some of the latest trends in alcohol consumption – the types, top brands, occasions, consumption locations, etc?
- What are some key influencers and deterrents for consuming alcoholic beverages?
- What are the similarities and differences among consumers based on the types of alcoholic beverages they drink?
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