US Black Consumers and Alcoholic Beverages Market Report 2020
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This report provides comprehensive and current information and analysis of the Black consumers and alcoholic beverages market including Black consumers and alcoholic beverages market size, anticipated market forecast, relevant market segmentation, and industry trends for the Black consumers and alcoholic beverages market in the US.
Mintel estimates that Black consumers spent nearly $9 billion on alcoholic beverages at home in 2020, which is a significant increase compared to prior year over year growth estimates. The jump in sales is attributed to consumers stockpiling grocery items plus alcohol staples during the COVID-19 related lockdown in the spring and a continuation of shifting dollars that would have been spent on on-premise alcohol to retail sales for at-home consumption as restaurants and bars remained closed or operated at limited capacity
Wine is Black consumers’ go-to alcoholic drink choice, while both white and dark spirits are their secondary, “also drink” selections – a choice that is driven by a taste for certain drinks at certain moments.
Read on to discover more about the consumer market, read our US Black Consumers: Feeding the Family Market Report 2021, or take a look at our other African American Market research reports.
Brands include: Hennessy, Jack Daniels, Crown Royal, Uncle Nearest, Sutter Home, Barefoot wines, Arbor Mist, Gallo, Carlo Rossi, Woodbridge, Beringer, Turning Leaf, Kendall Jackson, Cupcake Vineyards, Martini and Rossi, Andre, Paul Masson, Korbel, Cook’s, Dom Perignon, J. Roget, Champagne Krug, Corona, Heineken, Red Stripe, Presidente, Dos Equis, Guinness, Stella Artois, Presidente, St. Pauli Girl, Beck’s, Budweiser, Bud Ice, Coors, Miller High Life, Michelob, Miller Genuine Draft, Busch, Natural Ice, Icehouse, Rolling Rock, Seagram’s Gin, Absolut, Grey Goose, Ciroc, Tito’s, Skyy, Ketel One, Belvedere, Bacardi.
This report, written by Toya Mitchell, a leading analyst in the Multicultural sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Alcohol consumption at home is all about the expected experience – the taste of their drink that they want for that exact moment and desired mood. Wine is Black consumers’ go-to alcoholic drink; spirits are their secondary, “also drink” choice. For some consumers, spirits are a style accessory that represents their image. The COVID-19-related sales increase in early 2020 more than likely won’t continue without a return to pre-pandemic business activity, especially as this consumer group faces greater economic and financial hardship in comparison to all consumers.
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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.