Black Consumers and Cleaning the House - US - August 2018
"A clean house is a healthy house, and many Black consumers take pride in regularly cleaning their home to maintain order and create a relaxing environment away from the outside world. Product and brand considerations, budget constraints, and routines impact Black consumers’ desire and approach to cleaning the house."
- Toya Mitchell, Multicultural Analyst
This report looks at the following areas:
- Identify the cleaning segments that provide the greatest opportunity
- Black consumers maintain order and clean to feel good while at home
- Multipurpose, deep cleaning is more important than scent
- Bleach-based products signal clean plus disinfectant in one
- Start with the kitchen – show relevant realistic cleaning situations
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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