Black Consumers and Convenience Stores - US - April 2018
Convenience stores’ value among Black consumers is rooted primarily in the amount of time they are able to save in traveling to and from the store as well as the shopping experience itself. Black men are the main c-store shoppers and they use these outlets as one-stop shopping locations, mostly at gas stations and chain stores, where they buy a range of items that satisfy immediate needs from snacks and beverages to prepared meals and nonfood items not as readily available at other nearby stores.
Black consumers are satisfied with their convenience store shopping experience, but technological advancements, expanded food and beverage options, as well as rewards for their existing behavior would give frequent shoppers the incentive to shop at c-stores more often. Sale items and cents-off promotions are appreciated among Black c-store shoppers, but secondary to easy access and fast service.
This report looks at the following areas:
- Black c-store shoppers are segmented by time and need constraints
- Black consumers shop at gas station-owned c-stores multiple times during the week
- Packaged snacks are the number one item purchased in c-stores
- Black consumers shop at the convenience store closest to home
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.