Black Consumers and Dining Out - US - January 2015
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“Black consumers spend a hefty amount of money on dining out. Although they are more likely to patronize chain restaurants, there is tremendous support for local mom-and-pop restaurants in their community, particularly those that serve ethnic dishes. Black consumers are expanding their palate to include a wider range of ethnic foods, which is likely to impact restaurants that serve traditional American dishes.”
– Tonya Roberts, Multicultural Analyst
Some questions answered in this report include:
It is estimated that in 2014, Black consumers will have spent over £40 billion on dining out. While dining out is one of Black consumers’ favorite pastimes, many eat out as opposed to cooking at home because it saves valuable time and is convenient. There are also some who have weighed the cost of buying groceries, and believe dining out can also be more cost effective, particularly since the vast majority eat at QSRs (quick-service restaurants or “fast food”), fast casual restaurants, buffets, and pizza restaurants. In fact, Black consumers are more likely than White consumers to dine at some of the leading chain restaurants.
This report examines Black consumers’ attitudes and behaviors toward dining out. The expenditure estimates in this report cover full-service restaurants, limited-service restaurants, and other limited-service eating places
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