Black Consumers and Household Products - US - March 2014
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"Maintaining a clean home is important to Black consumers. A clean home is direct reflection of what others think about them, and a clean home means a healthy family. Black consumers are all about prevention, and rely on products that have ingredients to help remove germs and odors. Blacks teach their children early in life to do their part of chores around the house."
- Tonya Roberts, Multicultural Analyst
Some questions answered in this report include:
Black consumers spent nearly $4 billion on household products in 2013, which is up 11% from 2010. Despite lower household incomes, Blacks are much more likely to buy brand name household products. When it comes to household products, efficacy is more important than cost. Rather than risk buying a lower-quality less expensive brand, Black consumers will shop around for the best price on their favorite household products. They are also more likely than White consumers to buy a wide array of household cleaners, laundry products, scented products, and bleach.
This report meets the following objectives related to Blacks and household products:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.