Black Consumers and Personal Care - US - December 2013
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“Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures have remained stable and in some cases there have been increases in the last six years.”
– Tonya Roberts, Multicultural Analyst
Some questions answered in this report include:
African-Americans represent 13% of the US population and have shown significant population growth in recent years. Black consumers tend to be younger, female-headed households and larger households than the general market. Despite lower household incomes and higher unemployment rates, Black spending power is expected to rise to $1.1 trillion by 2015—with a much higher growth rate than what’s expected for White consumers. Black consumers have a higher propensity to use some personal care products, especially brand name and scented products.
The importance of personal care products to this consumer is rooted in their strong desire to look and smell their best at all times. Both their own image as well as their family’s image are extremely important to them, indicating an opportunity for personal care product companies who know how to reach these consumers.
This report explores the following as it relates to Black consumers and personal care:
This report is an update on Mintel’s Blacks and Personal Care—US, March 2011, and covers the following products:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.