Black Consumers and Quick Service Restaurants - US - July 2019
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This report covers industry trends as well as Black attitudes, preferences and behaviors surrounding QSRs.
For the purposes of this report, Mintel has used the following restaurant definitions:
"Black consumers visit quick service restaurants (ie “fast food” restaurants) because they are easily accessible and also because they offer tasty indulgent food that is okay to eat on occasion. As QSRs introduce menu and technological innovations to compete with other restaurants and drive in foot traffic, Black consumers are drawn to regular, consistently prepared meals as well as premium, natural ingredients."
- Toya Mitchell, Multicultural Analyst
This Report will cover the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.