Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Black Consumers and Shopping the Perimeter of the Store - US - November 2019

"Black perimeter-of-store shoppers are segmented into consumers who enjoy the convenience of prepared food and other innovation along the edges and those who simply want the best quality meal ingredients that are integral to their recipes. Price is a consideration for all, but food quality is just as important since perimeter-of-store foods are staples in their shopping basket."
- Toya Mitchell, Senior Analyst, Multicultural Reports

This Report looks at the following areas:

  • Perimeter-of-store shoppers are segmented by interest in store innovations and shopping purpose
  • Meal ingredient staples drive perimeter-of-store purchases
  • Better quality perimeter-of-store food found at traditional grocers
  • Fresh produce are recipe staples, but some may be persuaded to shop other perimeter areas
  • Online shopping for perimeter-of-store items is a stretch

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Market overview
          • Top takeaways – Video summary
            • Top takeaways
              • The insights
                • Perimeter-of-store shoppers are segmented by interest in store innovations and shopping purpose
                  • Figure 1: Black perimeter-of-store shopper segmentation, June 2019
                • Meal ingredient staples drive perimeter-of-store purchases
                  • Figure 2: Perimeter of the store item purchases, June 2019
                • Better quality perimeter-of-store food found at traditional grocers
                  • Figure 3: Preferred shopping locations by perimeter-of-store items – Walmart and traditional supermarkets, June 2019
                • Fresh produce are recipe staples, but some may be persuaded to shop other perimeter areas
                  • Figure 4: Food shopping behavior, June 2019
                • Online shopping for perimeter-of-store items is a stretch
                  • Figure 5: Online shopping opinions, June 2019
                • What it means
                • The Market – What You Need to Know

                  • Household composition impacts fresh food purchases
                    • Black consumers’ spending on perimeter foods decreased due to flat prices
                      • Consumption of meats driven by regional/cultural preferences
                      • The Black Population by the Numbers

                        • US Black population holds steady at 44 million people
                          • Figure 6: US population by race and ethnicity, 2019
                        • Black households include more kids than the average
                          • Figure 7: Average number of people per family household, by race and ethnicity, 2018
                        • Over one third of Black households include singles without kids
                          • Figure 8: US household composition, by race and ethnicity, 2018
                        • Nearly six in 10 Black people live in the South
                          • Figure 9: Distribution of the Black population, by census region, 2017
                      • Market Perspective

                        • Meats and fish consumption
                          • Black consumers’ meat preferences mirror the average
                            • Figure 10: Types of meat and fish ever used within at least the last six months, total vs Black, April 2018-June 2019
                          • Black consumers more likely to consume nearly all poultry types
                            • Figure 11: Types of poultry ever used within at least the last six months, total vs black, April 2018-June 2019
                          • Dairy consumption
                            • Black consumers less likely to eat secondary dairy products
                              • Figure 12: Consumption of dairy products, total and Black, April 2018-June 2019
                          • Market Factors

                            • Black household spending on perimeter-of-store items fluctuated in most expensive categories
                              • Figure 13: Average mid-year annualized food at home expenditures by category, total and Black households, 2013-18
                            • Black households spend less on food at home for the same number of people
                              • Figure 14: Average annual food at-home expenditures, total and Black households, 2008-18
                            • Food prices remain relatively flat in comparison to the average
                              • Figure 15: Changes and forecasts in consumer food price indexes, 2017-20 (forecast)
                          • Key Players – What You Need to Know

                            • Grocerants of little interest, but prepared food hits the spot
                              • Prepared food delivery may be the next success in grocery innovation
                                • Dollar stores react to expansion backlash
                                • What’s Happening?

                                  • Shoppers find greater value in prepared food vs restaurants
                                    • Figure 16: Attitudes, opinions, behavior and interest in perimeter-of-store prepared food, June 2019
                                  • Prepared food delivery from grocery stores on the horizon
                                    • Dollar stores launch initiative to stock fresh food to combat criticism
                                    • The Consumer – What You Need to Know

                                      • Meal considerations and foodie interest drive shopper segmentation
                                        • Traditional stores best Walmart for perimeter purchases
                                          • Perimeter shopping is yet another household responsibility
                                            • Fresh food is readily available close to home
                                              • Online shopping for fresh food is a long way off
                                              • Grocery Shopping Responsibility

                                                • Black grocery shopper responsibility on par with the average
                                                  • Figure 17: Grocery shopping responsibility, total and Black, June 2019
                                                • Household composition and lifestage impact who shops for groceries among parents
                                                  • Figure 18: Grocery shopping responsibility, by parental status and gender, total and Black, June 2019
                                                • Middle-income Black households more likely to share shopping responsibility
                                                  • Figure 19: Grocery shopping responsibility, by household income, total and Black, June 2019
                                                • Grocery shopping responsibility extends to all working adults
                                                  • Figure 20: Grocery shopping responsibility, by number of working adults in the household, June 2019
                                              • Black Perimeter-of-store Shopper Segmentation

                                                • Shopper segments highlight preferences between perimeter-of-store basics vs perk products
                                                  • Figure 21: Black perimeter-of-store shopper segmentation, June 2019
                                                • Variety Shoppers shop on impulse and prefer fresh food
                                                  • Figure 22: Profile of Variety Shoppers, June 2019
                                                • Traditional Shoppers stick to the basics
                                                  • Figure 23: Profile of Traditional Shoppers, June 2019
                                                • Chore Shoppers don’t consider perimeter foods a splurge
                                                  • Figure 24: Profile of Chore Shoppers, June 2019
                                              • Perimeter-of-store Item Purchases

                                                • Everyday items and meal ingredients top perimeter product purchases
                                                  • Figure 25: Perimeter-of-store item purchases, by grocery shopping responsibility, June 2019
                                                • Preference for typical fare plus income drive item purchase
                                                  • Figure 26: Perimeter-of-store item purchases, by income and age group, June 2019
                                                • Moms more likely to buy convenience food, single women buy ingredients
                                                  • Figure 27: Perimeter-of-store item purchases, by gender and parental status, June 2019
                                                • Larger households more likely to buy convenience food
                                                  • Figure 28: Perimeter-of-store item purchases, by number of people in the household, June 2019
                                              • Preferred Shopping Locations

                                                • Traditional stores beat Walmart for fresh and prepared food purchases
                                                  • Figure 29: Preferred shopping locations by perimeter-of-store items – Walmart and traditional supermarkets, June 2019
                                                • Discount stores’ fresh food availability and offerings impact purchase
                                                  • Figure 30: Preferred shopping locations by perimeter-of-store items – Select retail outlets, June 2019
                                                • Traditional stores beat out Walmart for fresh food items, even in the South
                                                  • Figure 31: Preferred shopping locations by perimeter-of-store categories – Walmart and traditional supermarkets, by region, June 2019
                                              • Food Shopping Behavior

                                                • Grocery shopping is not an experience – just another chore
                                                  • Figure 32: Food shopping behavior, June 2019
                                                • Upper-income households take interest in perimeter amenities
                                                  • Figure 33: Food shopping behavior, by household income, June 2019
                                                • Parents shop where they can find convenient meals for everyone
                                                  • Figure 34: Food shopping behavior, by parental status, June 2019
                                                • Shopper segment behavior tied to convenience vs control
                                                  • Figure 35: Food shopping behavior, by Black perimeter shopper segments, June 2019
                                              • Shopper Perimeter Influences

                                                • Perimeter-of-store items serve as grocery staples
                                                  • Figure 36: Shopper perimeter influences, June 2019
                                                • Fresh food is a staple, but must be factored in the budget
                                                  • Figure 37: Shopper perimeter influences, by household income, June 2019
                                                • Parents prefer to prepare and serve fresh food to their families
                                                  • Figure 38: Shopper perimeter influences, by marital and parental status, June 2019
                                                • Item price influences purchase, but total meal cost is important too
                                                  • Figure 39: Shopper perimeter influences, by Black perimeter shopper segments, June 2019
                                              • Online Shopping Opinions

                                                • Freshness concerns impede online shopping
                                                  • Figure 40: Online shopping opinions, June 2019
                                                • Young shoppers open to shopping online, but some don’t see it as a convenience
                                                  • Figure 41: Online shopping opinions, by age group, June 2019
                                                • Freshness concerns lead to discomfort when buying perimeter foods online
                                                  • Figure 42: Online shopping opinions, by Black perimeter shopper segments, June 2019
                                              • Interest in Perimeter-of-store Concepts

                                                • Low prices are key, everything else is lower on the list of interests
                                                  • Figure 43: Interest in perimeter-of-store concepts, total and Black, June 201.9
                                                • Everyday low prices important to across all levels of affluence
                                                  • Figure 44: Interest in perimeter-of-store concepts, by household income, June 2019
                                                • Shopper segments drawn to different areas along the perimeter
                                                  • Figure 45: Interest in perimeter-of-store concepts, by Black perimeter shopper segments, June 2019
                                              • Appendix – Data Sources and Abbreviations

                                                • Data sources
                                                  • Consumer survey data
                                                    • Abbreviations and terms
                                                      • Abbreviations
                                                        • Terms
                                                        • Appendix – The Consumer

                                                            • Figure 46: Types of meat and fish ever used within at least the last six months, total vs Black, April 2018-June 2019
                                                            • Figure 47: Types of poultry ever used within at least the last six months, total vs Black, April 2018-June 2019
                                                            • Figure 48: Consumption of dairy products, total and Black, April 2018-June 2019

                                                        Black Consumers and Shopping the Perimeter of the Store - US - November 2019

                                                        £3,435.47 (Excl.Tax)