Black Consumers and the Banking Experience - US - March 2019
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
This report analyzes black consumers’ attitudes and perceptions regarding their experience in managing financial accounts at banks, credit unions, savings and loan associations and alternative institutions including currency exchanges and check-cashing locations.
"The majority of Black consumers have at least one bank account, but the share is slightly lower than the general market. Black consumers are satisfied with their bank, which is rooted in the anytime, anywhere customer service they receive plus tools to help them manage their money. Customer service and tools are must-haves for this consumer, but transparency in bank business practices will make them loyal."
- Toya Mitchell, Multicultural Analyst
This Report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.