Black Consumers and the Car Purchasing Process - US - June 2016
"Black consumers can be influenced by strategic marketing messages during the research and consideration phase of the car buying process as they seek information from multiple sources in their determination of type, make, and model to purchase. Demographics play a role in which resources are most likely to help guide them toward their choice."
- Fiona O'Donnell, Director - Multicultural, Lifestyles, Travel & Leisure Research
This report discusses the following key topics:
- Black car buyers conscious of their image
- Many brands struggle to develop loyalty
- Blacks have greater appreciation for foreign cars over domestic
Mintel defines car purchasing as the act or the intended act of buying a new, used, or CPO (certified preowned) vehicle. Types of vehicles referenced include: all cars, station wagons, sedans, pickup trucks, vans, minivans, crossover utility vehicles, and SUVs (sport utility vehicles).
Readers of Black Consumers and the Car Purchasing Process – US June 2016 will learn what influences Black consumers’ decisions to buy a car, what they want in their next vehicle, which resources are they using to research, whose opinions they listen to, and what marketing strategies will be most effective are discussed. Attitudes based on demographics are explored in detail to show how marketers might best position services to the most lucrative segments of the market.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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