Black Consumers and the Perimeter in the Grocery Store - US - February 2014
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“Black consumers are underserved in advertising and marketing as it relates to the perimeter of the grocery store. This consumer is prone to certain dietary issues that may be alleviated by incorporating more fresh produce, meat, and healthier diary options in their diet. Their receptivity to advertising coupled with their love for food and grocery shopping presents a unique opportunity for marketers.”
– Tonya Roberts, Multicultural Analyst
Some questions answered in this report include:
In 2014, African-Americans represent about 13% of the total US population and their numbers are expected to increase from 2014-19. Black consumers tend to be younger than the average, and from larger and female-headed households compared with the general market. Despite lower household incomes and higher unemployment rates, Black spending power is projected to reach $1.3 trillion in 2017. Black consumers are more likely than White consumers to buy fresh produce, poultry, and fish.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.