Black Consumers' Attitudes toward Car Buying - US - September 2013
“Black car buyers are both aspirational and cash conscious, with an eye on finding a vehicle that will express their personality. While black car buyers say they are keen on selecting a model based on previous experiences, more black respondents say that they plan their next purchase to be a foreign rather than a domestic make.”
– Colin Bird, Automotive Analyst
This report will address the following areas:
- How can domestic automakers increase purchase consideration among blacks/African-Americans?
- Getting more blacks/African-Americans into the new and CPO cars they clearly desire
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