Black Consumers' Culture and Community - US - March 2020
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- North America
- March 2020
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Black adults are proud Black Americans. Black culture is the foundation for their identity, and they are proud of how their culture – and, by extension, their presence – influences and is woven within the American tapestry while keeping their sense of self intact. While Black adults are rooted in their culture, and their closest confidants share their history and heritage, their connection to groups and communities is bolstered by shared interests and beliefs that they seek across a diverse set of people.
– Toya Mitchell, Senior Multicultural Analyst
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