Black Consumers' Diet and Wellness - US - March 2016
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"Black consumers are disproportionately impacted by certain health conditions and diseases, such as heart disease, diabetes, hypertension, and obesity. They have a very positive view of their overall health. At the same time, they admit they need help and turn to media for solutions, which presents an opportunity for marketers as well as healthcare providers and health insurers."
Tonya Roberts, Multicultural Analyst
This report looks at the following areas:
This Report aims to explain in detail what Blacks think about diet and wellness, including how they perceive their own health and weight and their attitudes about healthy lifestyles, including diet and exercise. The Report also includes an analysis of Blacks’ motivations for achieving these goals and the barriers preventing them from doing so. For the purposes of this Report, Mintel considers the following:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.