Black Consumers' Diet and Wellness - US - March 2016
"Black consumers are disproportionately impacted by certain health conditions and diseases, such as heart disease, diabetes, hypertension, and obesity. They have a very positive view of their overall health. At the same time, they admit they need help and turn to media for solutions, which presents an opportunity for marketers as well as healthcare providers and health insurers."
Tonya Roberts, Multicultural Analyst
This report looks at the following areas:
- Despite evidence to the contrary, most rate themselves as healthy, overall
- Blacks disproportionately impacted by obesity and other chronic diseases
- Some obstacles to wellness more prevalent in the Black community
- Costs of wellness – Time and money – May not be affordable
This Report aims to explain in detail what Blacks think about diet and wellness, including how they perceive their own health and weight and their attitudes about healthy lifestyles, including diet and exercise. The Report also includes an analysis of Blacks’ motivations for achieving these goals and the barriers preventing them from doing so. For the purposes of this Report, Mintel considers the following:
- Diet is not defined as weight loss, rather it is more about what is consumed that impacts overall health.
- Wellness includes overall wellbeing, not just physical health.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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