Black Consumers - Feeding Their Kids - US - October 2016
"Black parents, especially moms, are the primary decision makers and influencers when it comes to feeding their kids. Food is love and while she is in control when raising her kids, she is soft at heart and likes to give in to what her children want to eat…within reason. Her kids are vocal about what they want and sometimes she will allow her kids to eat their favorites, even if she’s not totally comfortable with their choices or feels they lack nutritional value. Faced with limited resources, especially time with the kids at the dinner table, she is willing to compromise for convenience and practicality rather than change up her recipe repertoire unless it’s easy to do so."
Toya Mitchell, Multicultural Research Analyst
This report looks ta the following areas:
- Black parents are relying mostly on themselves to feed the kids
- School plays an important role in feeding the kids a nutritious lunch
- Environmental and behavioral factors impact parents' ability to marry convenience with expectations
- Younger Black parents are more food-involved
- Black parents struggle between giving in to kids' wants vs providing for needs
- Black parents experience conflict between perception vs reality
- Do as I say, not as I do
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