Black Consumers' Lifestyles and Entertainment - US - December 2019
£ 3,435.47 (Excl.Tax)Excl. Tax Buy Now
This report highlights Black consumers’ lifestyles and attitudes, perceptions and behavior related to their leisure and entertainment. The analysis includes in-home and out-of-home leisure activities, video content consumption and drivers to trial of newer types of activities.
"Black consumers spend more time, on average, each day engaged in leisure activities in comparison to all consumers but still experience challenges in maximizing their downtime due to money as well as work, personal and familial responsibilities. Time with family and friends is important, but their preference for spending their free time alone to either recharge or decompress leads to participation in familiar solo activities that always deliver on expectations. However, this consumer is interested and willing to try something new if they find an activity more valuable than what they’re accustomed to, which suggests that they recognize the importance of relaxing and having fun."
- Toya Mitchell, Senior Analyst, Multicultural Reports
This report looks at the followinf areas:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.