Black Consumers' Snacking Preferences - US - February 2019
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"Black consumers strive to maintain or improve their health through diet, and their snack preferences are no exception. Buying healthy snacks for the home is the goal, but taste is equally important, especially when this consumer eats snacks in the moment to temporarily reset their mood to their happy place. Brands and retailers that drive awareness of new snacks that are healthy and tasty can spur trial among everyone in the household."
- Toya Mitchell, Multicultural Analyst
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