Black Entertainment - US - April 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Black consumers spend their leisure time in a variety of ways, some common and some more non-traditional (as do all ethnic groups). They exhibit stronger preferences for a specific set of activities that remains consistent through all age, gender and income segments within the Black population. Many of these preferences were formed as a result of cultural and historical influences. Others have evolved as a result of a higher rate of inclusion in American society, increased access to public and private venues, and technological advances.
The purpose of this report is to provide cultural insights while demystifying stereotypes. We will achieve this by covering the following:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.