Black Food and Drink Shopper Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Black Food and Drink Shopper market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines Black consumers’ attitudes and behaviors around shopping for household food and drink and includes preferred retail location types. The market size covers expenditures by Black households for food and non-alcoholic beverages for off-premise consumption, primarily at home. It excludes foodservice meals purchased for consumption at home.
Key points included:
- Shopping location and product mix drive shopper segments.
- Walmart and traditional supermarkets are the leading primary shopping locations.
- Saving time in store is more valuable than shopping at home.
- Online ordering is of interest to shoppers that already visit the most stores.
- Better for you food and drink items are a draw for most Black shoppers.
- Buying favorite products on deal is the best aspect of food and drink shopping.
Expert analysis from a specialist in the field
Written by Toya Mitchell, a leading analyst in the Multicultural sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Black consumers are estimated to spend $72 billion on food and drink in 2018, a 4.5% increase vs 2017. Falling market prices along with better economic conditions may lead this consumer to buy more of their favorite brand names in categories such as meats and center-of-store items to please everyone in the household. Amazon may be the disrupter in the grocery sector, but this shopper is enamored with Walmart, and the store experiences over three times the traffic vs their nearest competitor.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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