Black Friday - UK - January 2018
“Black Friday has continued to grow and is now undeniably a firm fixture in the retail calendar. But despite growing numbers of retailers and shoppers taking part in the event, there is a palpable and growing sense of disillusionment among consumers. In the years ahead, retailers and brands will need to be much more creative in how they use the event to drive genuine engagement.”
– Thomas Slide, Retail Analyst
This Report looks at the following areas:
- Growth and disillusionment – Where next for Black Friday?
- Different strategies for making the most of Black Friday
- Black Friday and Christmas, a complex relationship
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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