Black Media - US - July 2009
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
With the economic impact of African Americans continuing to grow at a vigorous clip, skilled marketers need to understand how Black media acts as a gateway to tapping into this spending power. Unlike mainstream TV channels or internet sites, media outlets that specialize in Black-oriented content reflect a set of cultural and social experiences that set Black media apart from those of other races. Black people also trust Black media more than they do other media outlets, making it the starting point for marketers to reach this audience, one that will only grow in affluence and influence. Ignoring the role of Black media means that a marketer’s products and messages will be lost on a critical portion of the American economy, the Black consumer.
Topics covered in depth in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.