Blacks and Convenience Stores - US - February 2012
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The convenience store (c-store) is a regular stop for Black consumers who rely on them for gasoline purchases and a variety of products and merchandise. Black adults are more likely to visit a c-store than any other ethnic group, with Black men being the most active c-store visitors. Mintel also found that Black teens frequent c-stores more often than the average respondent, demonstrating that Blacks of all ages are prime c-store consumers and these retailers can benefit greatly from marketing to this ethnic group.
Location, price, and cleanliness are some of the key factors in determining whether or not Black consumers will make a purchase other than gasoline, which accounts for a large percentage of the average customer receipt at a c-store. Luring the Black consumer into the store through a variety of methods, including customer rewards programs, enhanced product selections of particular appeal to this audience, and providing a positive customer experience, could reap large dividends for the c-store owner.
This report focuses on Black consumers’ attitudes and preferences toward c-stores, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
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Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.