Blacks and Entertainment - US - July 2012
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According to the U.S. Census Bureau, the Black population is expected to reach 42.6 million by 2016, an 11.3% increase from 2006. Currently at $957 billion, Black spending power is expected to climb to $1.25 trillion by 2015. Black consumers spend their leisure time in a variety of ways, some common and some more non-traditional (as do all ethnic groups). They exhibit stronger preferences for a specific set of activities that remains consistent through all age, gender and income segments within the Black population. Many of these preferences were formed as a result of cultural and historical influences. Others have evolved as a result of new technologies or as part of the larger “nesting” trend taking place in America.
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