Blacks and Financial Services - US - March 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Nearly half of all African Americans are either unbanked or underbanked, having little or no relationship with a bank or financial institution. It is important to recognize the depth of distrust of the banking industry within the Black community for a variety of reasons. Recent class-action lawsuits, brought against major banks charging improper handling of mortgages and steering Black homeowners into high-risk mortgages, are well known within the Black community. This has not helped build the institutional trust that is needed to overcome this hurdle.
Because wealth building cannot begin without engagement with financial institutions it is vital to increase the drive for financial literacy among all Americans and particularly among low- and moderate-income Black adults and youth in order to secure their future prosperity.
This report addresses the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.