Blacks and Food: Breakfast, Baking, and Beverages - US - September 2011
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According to the U.S. Census Bureau, the Black population will reach 42.1 million by 2015, an 11.7% increase from 2005. Black buying power is continually on the rise and is expected to climb to $1.1 trillion by 2014. Higher education levels, and the resulting higher-paying jobs, are the primary drivers behind this increasing purchasing power. As a result, Black affluence is also on the increase, with 2.4 million African Americans having household incomes more than $75K. Blacks are becoming an increasingly influential consumer group, both in number and in the amount of money they spend on food and drink.
This, in combination with their gusto for large breakfasts, baking and dessert foods, and many beverage types, makes Black consumers a segment worthy of attention from marketers of these products. Blacks’ heritage of soul food plus their interest in new product concepts make them prime consumers of many key products, purchased anywhere from restaurant drive-throughs, to grocers, to vending machines.
This report provides insights that will help marketers engage the Black consumer through the following topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.