Blacks and Personal Care - US - March 2011
US $4,496.01 (Excl.Tax)Excl. Tax Buy Now
It is important that marketers of personal care products that plan to target the African-American market understand the vast differences in Black skincare and haircare needs compared to that of other races. These specific needs are not just related to African Americans but to all people of sub-Saharan African origin. Black Caribbean, Hispanic, African and South American immigrants may share the same skin and hair characteristics. References to the skin and hair care needs of African Americans herein apply to the entire Black population.
Although they have a number of unique skincare challenges in areas such as shaving and anti-aging products, Black consumers are less likely to be impressed by the latest technological advances and more interested in natural products that improve the condition of their skin and hair without causing irritation. This report will answer several questions, including, but not limited to:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.