Blacks and Premium Brands - US - March 2009
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This report provides a framework through which to view the affluent Black consumer from a cultural and generational viewpoint. It touches on several areas of elite Black culture that have an impact on how wealthy African Americans are often misunderstood by mainstream media and advertisers.
It is important to note that Black consumers have long had a relationship with premium brands. In this report we will cover premium brands and consumer attitudes towards premium and luxury brands in these specific categories:
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