Blacks and Travel - US - December 2011
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
Black buying power is on the rise and is expected to reach $1.1 trillion by 2014, according to the Selig Center for Economic Growth. Despite tough economic times, Blacks are still traveling in the U.S. and abroad, taking cruises and booking luxury hotels. Black households are more likely than the national average to include children in their travel, meaning that theme parks are an ideal form of entertainment for these consumers. U.S. Blacks are a blend of immigrants and U.S.-born, all diverse, intrinsically multicultural, and enjoy exploring the world, making them an essential consumer group for the travel industry.
This report provides insights that will help marketers engage the Black consumer through the following topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.