Bleaches and Disinfectants - Europe - March 2011
US $1,756.50 (Excl.Tax)Excl. Tax Buy Now
While European consumers continue to care about the cleanliness of their homes, and a large proportion clean their homes at least once a week, prospects for bleaches and disinfectants are less positive than for the household cleaning market as a whole. Bleaches and disinfectants are likely to continue to lose share to multi-purpose cleaners, which are preferred by consumers in the Big 5 countries.
On the positive side, the growing number of households increases the market for bathroom and toilet cleaners. As apartments become smaller, and more kitchens become part of living rooms, there is an increased need for regular cleaning, disinfection and odour control.
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What They Want. Why They Want It.
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Size, Segments, Shares And Forecasts: How It All Adds Up.
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What’s Shaping Demand – Today And Tomorrow.