Bleaches and Disinfectants - UK - March 2013
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“The prospects for further growth in sales of bleach are under threat from a trend towards lighter usage and consumer perceptions of bleach as a product too harsh for use as an everyday cleaner. Its strength is being seen as the most effective way of killing germs, but usage is heavily focused on toilet cleaning and the profile of heavier bleach users is skewed towards older people. Both factors put the market at risk of future product substitution.”
– Richard Caines, Senior Household Care Analyst
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