Bleaches and Disinfectants - UK - March 2013
“The prospects for further growth in sales of bleach are under threat from a trend towards lighter usage and consumer perceptions of bleach as a product too harsh for use as an everyday cleaner. Its strength is being seen as the most effective way of killing germs, but usage is heavily focused on toilet cleaning and the profile of heavier bleach users is skewed towards older people. Both factors put the market at risk of future product substitution.”
– Richard Caines, Senior Household Care Analyst
Some questions answered in this report include:
- How much are bleach sales at risk from declining usage?
- Which product benefits should bleach brands be promoting?
- What are the biggest barriers to wider usage of bleach?
- Can longer-lasting results drive growth for disinfectant brands?
- How can attitudes towards germs influence market development?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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