Body Care and Deodorant - US - July 2016
The $6 billion body care and deodorant market has shown fairly stable growth in recent years. Near universal routine usage of deodorant and body care presents both opportunities and challenges for future growth. Spray formats, natural formulations, and the integration of added benefits have propelled consumer interest in the market. High engagement among women and 18-34-year-olds should continue to underpin the market, while focused outreach to aging Boomers and Hispanics may also build sales.
This report examines the following issues:
- Category engagement decreases with age, especially among men
- Behaviors and attitudes limit usage, showcase competition with other products
The products covered in this report include deodorants and antiperspirants in all packaging formats, including aerosols, sprays, pumps, roll-ons, solid sticks, and gels, as well as body and foot care products such as lotions, oils, and creams. Hand lotion is included in the market size, but grouped with body lotion in market segmentation, as there are few products that are marketed specifically for hand care.
For the purposes of this report, the body care and deodorant market has been segmented as follows:
- Hand and body care, which includes hand and body lotions, body oils, anti-aging body creams, and hand creams
- Foot care
- APDO (Antiperspirants/deodorants)
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