Body Care - US - July 2012
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Sales of body care products declined by 10% from 2007-12 (19% when adjusted for inflation) to reach $2.5 billion, with the steepest declines seen in 2010 and 2011. This poor performance is likely due to a prolonged period of economic uncertainty that has consumers adjusting their use of non-essentials. What’s more, new product launches have not returned to pre-recession levels, offering consumers little in the way of offerings to get excited about.
A slightly improving economic climate will help stem sales losses in the near future. Mintel forecasts little discernible sales losses or gains through 2017. Inspiring growth in the category will require enhanced product innovation. This could come from an increased focus on men’s products, as well as through product specificity that encourages consumers to purchase products for specific uses. Mainstream brands should find that the time is ripe for the promotion of functional product benefits, such as those related to anti-aging. While consumer interest in such results-oriented products appears to have grown, sales performance in this higher-price point segment is struggling, an indication that lower-priced versions of these products may find favor among cost-conscious shoppers.
This report provides in-depth analysis of these factors, as well as close examination of the following:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.