Body Care - US - June 2013
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“While the body care category has been struggling, shifting consumer’s focus from price and promotional incentives to improved functionality and value-added benefits should help put the category on a growth track.”
– Shannon Romanowski, Beauty and Personal Care Analyst
Some questions answered in this report include:
The body care category has struggled to gain traction over the last five years as consumers continue to be motivated by price, value, and promotional incentives when purchasing the category. However, despite the budget-shopping mindset of body care shoppers, consumers do show an interest in and a willingness to pay more for products that offer improved functionality and therapeutic benefits. In addition to improved functionality, emerging segments such as male-specific body care and the underdeveloped anti-aging segment hold future growth potential.
This report explores category dynamics including an analysis of sales and market share trends in the category by retail channel and brands, an examination of marketing strategies and social media efforts, and exclusive Mintel consumer research into usage, attitudes, and new opportunities concerning the body care category.
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.