Body Care - US - June 2013
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“While the body care category has been struggling, shifting consumer’s focus from price and promotional incentives to improved functionality and value-added benefits should help put the category on a growth track.”
– Shannon Romanowski, Beauty and Personal Care Analyst
Some questions answered in this report include:
The body care category has struggled to gain traction over the last five years as consumers continue to be motivated by price, value, and promotional incentives when purchasing the category. However, despite the budget-shopping mindset of body care shoppers, consumers do show an interest in and a willingness to pay more for products that offer improved functionality and therapeutic benefits. In addition to improved functionality, emerging segments such as male-specific body care and the underdeveloped anti-aging segment hold future growth potential.
This report explores category dynamics including an analysis of sales and market share trends in the category by retail channel and brands, an examination of marketing strategies and social media efforts, and exclusive Mintel consumer research into usage, attitudes, and new opportunities concerning the body care category.
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.