Body Care - US - June 2013
“While the body care category has been struggling, shifting consumer’s focus from price and promotional incentives to improved functionality and value-added benefits should help put the category on a growth track.”
– Shannon Romanowski, Beauty and Personal Care Analyst
Some questions answered in this report include:
- How can manufacturers differentiate their products to encourage spending?
- How can the industry better communicate the benefits of anti-aging body care?
- How important are organic and natural products in the body care category?
The body care category has struggled to gain traction over the last five years as consumers continue to be motivated by price, value, and promotional incentives when purchasing the category. However, despite the budget-shopping mindset of body care shoppers, consumers do show an interest in and a willingness to pay more for products that offer improved functionality and therapeutic benefits. In addition to improved functionality, emerging segments such as male-specific body care and the underdeveloped anti-aging segment hold future growth potential.
This report explores category dynamics including an analysis of sales and market share trends in the category by retail channel and brands, an examination of marketing strategies and social media efforts, and exclusive Mintel consumer research into usage, attitudes, and new opportunities concerning the body care category.
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