Bodycare and Deodorant - Hispanics - US - August 2019
"Bodycare and deodorant are mature categories. Hispanics offer opportunities in personal care, as they use bodycare and deodorant at a similar rate as consumers overall and overindex for using specialized products. Top purchase drivers indicate the need for brands to be readily available with supporting materials at stores with calls to action to learn and ask questions through digital interactions. Additionally, the fact that the majority of Hispanic men have used bodycare products in the past year suggests that they have the potential to become more engaged in the category when they understand the benefits and get reinforcement that they are no less masculine if they take care of their skin."
- Juan Ruiz, Director of Hispanic Insights
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