Bodycare and Deodorant - US - July 2019
Covered in this report
This report includes deodorants and antiperspirants in all packaging formats, including aerosols, sprays, pumps, roll-ons, solid sticks, and gels, as well as body care products such as lotions, oils, and creams. Hand lotion is included in the market size, but grouped with body lotion in market segmentation, as there are few products that are marketed specifically for hand care.
For the purposes of this report, the body care and deodorant market has been segmented as follows:
- Hand and body care, which includes hand and body lotions, body oils, anti-aging body creams, and hand creams
- APDO (Antiperspirants/deodorants)
"The bodycare and deodorant market continues to experience slow, yet steady sales growth, reaching $6.5 billion in total 2019 retail sales, an increase of 3.4% from 2018. Incorporating added benefits or unique formats typically found in facial skincare into bodycare can help brands boost engagement and sales. Deodorant brands that focus on scent, convenience and natural ingredients will continue to see success."
– Olivia Guinaugh, Home & Personal Care Analyst
This report examines the following issues:
- Bodycare users stick with the basics
- Consumers don’t see value in various innovations
- Price-conscious shopping prevents young adults from increasing spend
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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