Bodycare - China - August 2019
Covered in this report
The bodycare market covers hand, foot and general bodycare products. General bodycare comprises exfoliates/scrubs; moisturisers/hydrators; and slimming/anti-cellulite/firming products. Hand and nail comprises hand moisturisers and antiaging products; and nail nourishers and cuticle creams. Footcare comprises creams/balms/wipes.
Market value is based on sales through all retail channels including direct to consumer. It includes mass-market and prestige lines but excludes the professional sector, including beauty salons.
The market excludes depilatories and bleaches, talcum powder, nail polish/varnish/colour cosmetics, foot deodorants/talc/insoles, medicated, products specifically for babies, suncare (even if they have moisturisers), and massage/calming oils.
“Bodycare is less likely to be considered as essential when compared to other beauty and personal care categories, therefore this market relies on product innovations to draw consumer attention and drive trial and usage. Incorporating added benefits, ingredients or formats that are typically seen in facial skincare into bodycare can help brands boost engagement and sales.”
Alice Li, Senior Research Analyst
This Report will cover the following areas:
- Follow facial skincare trends to boost the market
- Hand care needs additional benefits
- Will the total wellbeing trend tackle the fall of footcare?
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