Bodycare Market - Global Annual Review - 2016
USA remains the dominant market for bodycare. Brazil occupies a distant second spot; the country’s economic situation can be classified as precarious as it struggles in midst of a recession.
India has been a growth market for bodycare sales with the highest CAGR over the last five years. Unlike most of its contemporaries, sales growth is expected to increase. International and domestic Indian companies vie for consumer bodycare purchases with Unilever the market leader. However, the company’s market share has declined steadily. In contrast, multinationals Beiersdorf and L’Oréal showed an uptick in % share from 2013-14 with India’s Emami Group also improving.
With a diversified economy, Domestic Product expected to eclipse China in 2015 and 2016, India remains a top tier investment market for skincare brands. India has been notorious for the difficulty of doing business in the country. It is just another indicator of the overall market’s revenue potential which can translate to very favourable skincare sales, especially for international brands which are sought after by an ever increasing number of middle class consumers.
European markets show an anaemic rise, at best, in sale projections from 2014-15 with loss in sales for both Italy and France. Encouragingly, Spain posted a positive change in sales that began in 2013-2014.
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